Oranum: Home Page Concept

This concept was the newly redesigned mobile-first homepage for Oranum, a website where you can connect with a psychic live via streaming. The goal of this page was to act as a lander before visitors reached the stream list while providing a previously unavailable mobile experience. Based on heat maps and user feedback, I optimized this page to provide an easier experience by replacing the overwhelming stream list/categories, displaying reinforcing social proof, and simplifying the breakdown of the service.