Flight Delays Claims: Claim Funnel Landing Page

Flight Delay Claims handles European Union (EU) flight delays/cancellations and the mandated consumer compensation that comes with it. Their website was being utilized as a landing page at the time of becoming a client, which had very little upfront detail about the claims process and what it would entail. The goal of this page was to fully express the ease of submitting a risk-free claim, convey customer success stories to build confidence with the user, and answer commonly asked questions to keep bounce rate low. The form also acted as a pre-qualifier to obtain a micro-conversion before collecting more private details.